Morgan Stanley Pounds the Table on Roblox Stock
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Morgan Stanley Sees Facebook as Best Stock to Gain Exposure to the Metaverse
The metaverse will likely be a “next-generation social media, streaming and gaming platform” and will operate initially as an advertising and e-commerce forum, according to a research note by Morgan Stanley published last week. The “addressable U.S. consumer expenditure to monetize is large … at $8trln,” and the bank sees “~$5 [trillion] of consumer expenditure that could be digitized faster from more immersive experiences.” Facebook (overweight rated) is the most obvious way to invest in the space, according to the report written by lead equities analyst Brian Nowak, and any success it has in building and monetizing the metaverse is “all upside and would be another layer-cake of multi-year monetization.”